Cross-country A.D. looking for some
new creative experiences
An advertising campaign success results from its concept strength, bringing together planning, innovation and inspiration. Rather than limiting it, technique and tools have to reveal and enhance this creative idea: a permanent watch on digital technologies (especially mobile ones) is essential. Thus, I also believe in the power of print media and its ability to reinvent itself.
Therefore I focused my studies toward a versatile and ready to work profile on all the advertising medium. After graduating with a master degree in Art Direction, I had the opportunity to make meaningful creations within the communication group Pix & Associates, with many projects including visual identities, on and offline communication, advertising campaigns...
Creative without strategy is called "art."
Creative with strategy is called "advertising."
Jef I. Richards
