An advertising campaign success results from its concept strength, bringing together planning, innovation and inspiration. Rather than limiting it, technique and tools have to reveal and enhance this creative idea: a permanent watch on digital technologies (especially mobile ones) is essential. Thus, I also believe in the power of print media and its ability to reinvent itself.
Therefore I focused my studies toward a versatile and ready to work profile on all the advertising medium. After graduating with a master degree in Art Direction, I had the opportunity to make meaningful creations within the communication group Pix & Associates, with many projects including visual identities, on and offline communication, advertising campaigns...
Creative without strategy is called "art."
Creative with strategy is called "advertising."
Jef I. Richards