Le contre-pied des publicités
A campaign opposed to other "green" ads view
L'illustration apporte une naïveté à la campagne
An illustration bringing naivety
Logo Jeremy Prioton

Jeremy Prioton

Status: School work

Category: Advertising

Credit: Copywriting - Christiane Sawadogo

Bic Ecolutions razor

This ad uses the detective genre to reverse the "green" products ads trend. Bic ecolutions razor has nothing to hide, except its eco-design.
The illustrative execution stress the product simplicity.