Categories: Visual identity, Print
Credits: Pix Publishing
Photo - Romain Péan
Automobile industry waste sorting
Pix & Associated made for the Chamber of Commerce and Industry of Nice Côte d'Azur practical documents for the apprentice vehicle mechanics.
The selected version, based on a iconographic composition, was inspired by the RAL colour chart which is used for automotive paints. I assisted the art directors for the conception and the execution of the project : we added an USB stick with all the files, and made posters and kakemonos from the original document.
I also conceived another version (on dark background) as a poster/reminder which would easily take place in garages beside the famous Pirelli calendar. I put the automobile waste in a global pattern inspired by the sports cars design that makes our target dream. The color code and the layout help to identify the various wastes, but the design makes them cohesive.