Categories: Visual identity, Print
Credits: Pix Publishing
Photos - Romain Péan
Helin Goiran is an upscale optical brand, which relies on the expertise of Laurent Helin, finalist of the french craftsmen competition Meilleur Ouvrier de France, to offer high quality custom-made glasses.
"HG" initials come together to raise the single color logo with an optical illusion. The visual identity of the brand is built upon simplicity, cleverness and lightness: these are implicit promises for the customer.